A survey conducted by Ripple in 2026 shows that digital assets are increasingly becoming central to financial services strategies. The company surveyed over 1,000 financial leaders from banks, asset management firms, fintech companies, and corporations, revealing that 72% of respondents believe businesses must offer digital asset solutions to remain competitive.
The report links this demand to overall market growth. Ripple notes that the stablecoin market surpassed $300 billion in market capitalization in early March, with adoption expanding in payments, trading, and commercial settlements.
Regarding the need for tokenization infrastructure, the survey also highlighted a growing focus on tokenization. Among banks and asset management firms seeking tokenization partners, 89% indicated that custody and secure storage are top priorities. Banks ranked lifecycle management at 82%, while asset management firms prioritized primary distribution at 80%.
Furthermore, security is viewed as the primary factor in selecting partners. Ripple stated that 97% of respondents consider certifications such as ISO and SOC II important or very important, and 88% believe that subsequent technical support is also important after integration, with industry experience and financial strength being highly valued.
The survey also found that many companies prefer to choose a vendor that offers a variety of digital asset services. Ripple noted that 71% of businesses favor a one-stop service model, with just over half of fintech companies and financial institutions sharing the same view.
As adoption increases, Ripple continues to expand. “Most financial leaders are no longer debating digital assets; they are thinking about how to build with them and who to partner with.”