X product lead Nikita Bier announced the platform is revising its creator revenue policy to halt payouts for users posting AI-generated war videos without clear labeling. Creators who fail to add explicit disclosures will forfeit revenue rights, and repeat offenders will be permanently stripped of monetization privileges.
This move highlights the global challenge social platforms face in balancing open expression with the risks of AI content. As generative AI technology matures, fabricated war scenes and deepfake videos can quickly spread during geopolitical tensions, stoking public fear and information chaos. Governments and civil society groups are urging platforms to strengthen content governance.
Instead of outright bans, X is cutting off financial incentives to curb the spread of false content, aiming to reduce the motivation for creators to craft misleading AI videos for clicks. The approach targets revenue rights rather than account access, reflecting a more precise content governance strategy.