Companies Continue Accumulating Bitcoin, Ignoring Market Volatility: The Underlying Logic

In recent years, an increasing number of companies have incorporated Bitcoin into their balance sheets, viewing it as a long-term store of value. This strategy has remained steadfast even during market price corrections. MicroStrategy, under the leadership of Michael Saylor, continues to lead the corporate Bitcoin holding wave, with the Japanese group Metaplanet closely following as a representative case in the Asian market. In addition, small and medium-sized companies such as Semler Scientific, Remixpoint, Genius Group, and MicroAlgo have also adopted Bitcoin as a core asset allocation strategy, indicating that this trend has permeated from leading enterprises to a broader business community.

In the technology sector, Block, Mercado Libre, Nexon, and Jetking all hold Bitcoin. Mercado Libre, with its extensive business network in Latin America, is a significant player in the regional market. In the financial industry, BlackRock, Intesa Sanpaolo, Virtu Financial, and Brooker Group have entered the space. BlackRock's direct inclusion of Bitcoin in its own balance sheet is seen by the market as a key signal of institutional recognition.

Notably, the healthcare and media industries, traditionally cautious about digital assets, have also begun to join this trend. Healthcare companies such as Atai Life Sciences, SBC Medical, OneMedNet, and Prenetics, as well as media companies such as Angel, Thumzup, and LiveXOne, are deploying Bitcoin, signaling that its appeal as "digital gold" is breaking through industry barriers. In contrast, Tesla remains the only large company in the automotive industry to publicly hold Bitcoin, and its actions are still a minority exception. Despite Bitcoin's price pullback to around $68,000 since its high point in October 2025, companies have not reduced their holdings. Instead, many have continued to increase their positions or maintain a long-term holding strategy, indicating that their decision-making logic has transcended short-term price fluctuations and is more focused on inflation hedging and asset diversification value. Currently, 116 new companies have added Bitcoin to their holdings in the past year, demonstrating the strong resilience of institutional demand. However, if the market enters a deep correction cycle, companies with high debt levels may face liquidity pressures and be forced to sell assets, which may trigger a strategic reassessment. In the future, the long-term commitment of companies to Bitcoin will depend on the evolution of the macroeconomic environment and regulatory landscape.