Headquartered in the United States, technology firm MicroStrategy, under the leadership of CEO Michael Saylor, has strategically accumulated Bitcoin as a core treasury asset for the long term. At the end of February 2026, the company purchased an additional 3,015 Bitcoins for approximately $204.1 million, at an average price of $67,700. Following this transaction, its total Bitcoin holdings reached 720,737, with a cumulative investment of $54.77 billion.
According to data from SaylorTracker, the average purchase cost of MicroStrategy's current holdings is about $75,985 per coin. Based on the current market price of approximately $67,300, the overall position is currently at a loss. However, the company has not adjusted its strategy due to short-term price fluctuations; instead, it continues to utilize capital market tools to achieve capital circulation and seize long-term holding opportunities.
The market focus is also gradually shifting towards its associated financial instrument, STRC—a preferred stock linked to MicroStrategy. On March 6, STRC's daily trading volume surged to $260 million, setting a record high since 2026. As a marketable financing tool convertible to cash, active trading of STRC is often seen as a signal that MicroStrategy is about to initiate a new round of Bitcoin purchases. Additionally, digital asset custody firm Anchorage has included STRC in its institutional client portfolio, further enhancing the recognition of this financial product among professional investors.
Recently, factors such as tightening global liquidity, persistent inflationary pressures, and rising unemployment rates have suppressed Bitcoin's upward momentum. Weak U.S. non-farm payroll data has intensified market uncertainty regarding the Federal Reserve's policy direction, while some funds under BlackRock have suspended redemptions due to liquidity constraints, reflecting the pressure faced by both the traditional financial system and the crypto market. Against this backdrop, MicroStrategy's model of driving Bitcoin purchases through equity and debt financing demonstrates a high degree of independence from market cycles.
Saylor has made it clear that the company will not consider merging with other large Bitcoin-holding firms, as the acquisition process, which can take six to nine months, is susceptible to significant market fluctuations that could lead to deviations in expected transaction value. Currently, MicroStrategy remains the largest corporate holder of Bitcoin globally, and each of its capital moves continues to shape industry expectations and market sentiment.