Eric Trump's Company Increases Mining Capacity with 11,000 New Rigs, Betting on Bitcoin's Long-Term Value

American Bitcoin Corp. recently announced the purchase of 11,298 new Bitcoin mining rigs, slated for full deployment by March 2026 at its Drumheller facility in Alberta, Canada. This expansion boosts the company's proprietary hashrate by 12%, bringing the total to 28.1 EH/s, with a total of 89,242 miners. The new equipment boasts an efficiency of 13.5 joules per terahash (J/TH), significantly better than the existing fleet's average, driving overall efficiency down to 16.0 J/TH and further reducing operating costs.

As of early March 2026, the company held over 6,000 Bitcoin on its balance sheet, worth over $400 million at the current price of approximately $67,000. This holding, even without fully public financial data, constitutes a significant asset base. Company founder Eric Trump has stated that the core of their strategy is to build a U.S.-based, professionally operated hashrate network, reinforcing Bitcoin's sovereign attributes within the United States.

The industry is currently showing a clear divergence: competitors MARA and Core Scientific are gradually exiting the mining sector, transforming their mining facilities into AI data centers and selling Bitcoin to finance the transition. American Bitcoin Corp., on the other hand, is going against the grain, steadfastly implementing a “continue buying, long-term holding” accumulation strategy. This difference is not only a divergence in technological approaches but also implies a geopolitical and ideological contest—the former relies on Asian-made hardware and overseas capital, while the latter emphasizes a “Made in America, Owned by America” narrative. From an economic perspective, the current cost of mining Bitcoin is approximately $45,000 to $50,000 per coin, while the price remains stable above $67,000, still offering profitability. However, global hashrate has increased by 47% in the past year, intensifying competition, and the market has doubts about the sustainability of mining returns. American Bitcoin Corp.'s expansion is essentially a bet that the price of Bitcoin will steadily rise in the next 12 to 24 months, thereby diluting the unit mining cost and amplifying holding gains. Its success will depend on Bitcoin's price performance and market sentiment changes in the next cycle.