BingX's collaboration with Chelsea FC has laid the foundation for its deep integration into the sports sector, and the recently announced partnership with Ferrari Racing further underscores this commitment. The renewal with Chelsea showcases BingX's strategic alignment with world-class institutions, aiming to expand its international influence while combining the rigorous discipline of top teams with the performance of next-generation crypto trading.
Since the beginning of the partnership, BingX and Chelsea FC have progressed hand in hand under the shared philosophy of 'Pursuing Greatness': emphasizing discipline, precision, and continuous improvement.
This phase has witnessed Chelsea FC's glorious moment of becoming world champions in 2025 and the launch of the 'Pursuing Greatness' campaign featuring John Terry at TOKEN2049 in Singapore, further enhancing both parties' performance and global interaction. This renewal comes after two and a half years of successful collaboration, with BingX evolving from an official sleeve partner to an official training kit partner.
BingX spokesperson Pablo Monti stated, “By renewing our partnership with Chelsea FC, we further solidify our commitment to world-class sports collaborations. The core of this partnership lies in our shared belief in the values that drive elite performance: discipline, preparation, and continuous improvement, combining elite athletic performance with AI-driven crypto trading precision.
We work with Chelsea FC to connect our brand through daily preparations, brand storytelling, training sessions, behind-the-scenes content, and visibility across global digital channels.”
Chelsea FC's partnership manager John Rogers remarked, “We are proud to renew our partnership with BingX, continuing to advance our strong work with major partners and training kit partners. From the very beginning, they have shared our vision of embracing innovation while placing fans and the community at the heart of our joint efforts.
This renewal reflects the strength of our relationship and our confidence in the potential of the digital world to enhance the experience of global fans.”
As the 2026/27 season unfolds, this collaboration will continue to be based on consistency, innovation, and long-term growth, with BingX and Chelsea FC committed to maintaining the highest standards in both training and crypto trading.
About BingX
Founded in 2018, BingX is a leading cryptocurrency exchange with over 40 million users worldwide. As one of the top five crypto derivatives exchanges globally, BingX is a pioneer in crypto copy trading, designed to meet the evolving needs of users at all experience levels.
With a comprehensive suite of AI-driven products and services, including futures, spot trading, copy trading, and traditional financial products, BingX provides innovative tools aimed at enhancing the trading experience for its users.