Strive Inc. surpassed Tesla in March 2026 to become the 10th largest corporate Bitcoin holder through strategic acquisitions and structured financing, signaling a shift in corporate Bitcoin reserve strategies.
As of March 11, 2026, Strive Inc., with its holdings of 13,311 Bitcoin, has officially surpassed Tesla to become the 10th largest corporate Bitcoin holder globally. Tesla, after purchasing 43,200 Bitcoin in February 2021, reduced its holdings by approximately 75% in July 2022, leaving 11,509 Bitcoin untouched for nearly four years. Strive, which did not exist four years ago, has rapidly overtaken Tesla through aggressive accumulation, a process that has far exceeded market expectations.
Strive's exponential growth is primarily attributed to its all-stock acquisition of Semler Scientific in early 2026, which added over 5,000 Bitcoin in one fell swoop. This acquisition was a pivotal moment in its asset growth. Subsequently, the addition of 179 Bitcoin on March 11 brought its total holdings to 13,311, officially surpassing Tesla to rank tenth on the list.
Strive's Bitcoin accumulation strategy is unique. Its CEO, Matt Cole, promotes a "Bitcoin per Share Growth Rate" model, which measures success not by dollar returns but by whether the amount of Bitcoin corresponding to each share value continues to increase. This means that as long as capital operations increase the Bitcoin holdings per share, even if the dollar price of Bitcoin falls, it is considered a positive action. Funding primarily comes through two mechanisms: first, the issuance of SATA preferred stock, offering a 12.75% dividend to attract institutional investors seeking returns from Bitcoin infrastructure; and second, through the issuance of common stock, directly using the proceeds to purchase Bitcoin. This structured financing model attracts a new type of capital group, different from spot Bitcoin or ETF investors.
Previously, the debt inherited from the acquisition of Semler posed a leverage risk, but as of March 5, 2026, Strive had repaid approximately 92% of its debt and expects to achieve zero debt by April 2026. This move effectively avoids the financial pressure that Bitcoin price fluctuations could cause, distinguishing it from similar companies that have suffered in market corrections due to high leverage in the past.
In the context of the current Bitcoin price of approximately $70,349, corporate Bitcoin holdings are highly concentrated. Currently, Strategy, ranked first, holds a staggering 738,731 Bitcoin, far exceeding other companies, while Strive's rise signifies that more companies are shifting from passive holding to actively building Bitcoin balance sheets.
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