A survey reveals that 63% of individuals obtain financial information through social media platforms, with about 18% using AI platforms for investment guidance or financial planning information. Additionally, around 30% of respondents indicated they acquire online financial information via YouTube. The survey also found that over half of the respondents trust the financial information shared on social media, with 52% expressing confidence in 'financial influencers' who post investment information. The results further show that 64% of individuals trust the financial information provided by AI tools.
Regarding the crypto investment trends among young investors, the research also explored how social media exposure influences cryptocurrency investments. Among Gen Z crypto investors, about 29% stated that they make cryptocurrency trades based on information obtained from social media. Regulators have expressed concerns about the potentially unrealistic crypto investment information that some social media individuals may provide.
Social media regulators explain that algorithm-driven platforms may not provide sufficient financial education for their audiences. In the past, regulators have issued warnings to some social media individuals accused of promoting high-risk financial products. They encourage young investors to carefully scrutinize the financial information they receive and verify it from professional sources. At the same time, regulators emphasize that investing in cryptocurrencies carries different risks compared to traditional financial products like stocks. They are closely monitoring trends in social media investment, as digital platforms are influencing how young investors access financial information.