New funding from this round will be used to expand Gency AI's decentralized advertising execution and settlement network, enhance its privacy-preserving computing architecture, and accelerate product deployment and ecosystem partnerships across North America, Asia, and Europe.
Building a Verifiable Advertising Economic Infrastructure
The global digital advertising market continues to grow rapidly, yet many execution and settlement processes still rely on centralized platforms. Industry participants point out that issues such as attribution transparency, data ownership, and reconciliation cycles between advertisers, publishers, and agencies remain prevalent.
Gency AI aims to transform the industry model from “platform trust” to “protocol trust” by introducing on-chain verifiable credentials and automated revenue distribution mechanisms. With the help of smart contracts and privacy-preserving computing technologies, ad impressions, conversion results, and revenue distribution can be independently verified and automatically settled.
According to the company, the system is designed to automate the reconciliation process through smart contracts, aiming to shorten settlement times and enhance transparency in cross-border advertising transactions.
AI and Blockchain Combined Technical Architecture
Gency AI's network architecture is built around four core modules:
- Policy Identity: Creating on-chain permissioned identities and data usage boundaries to achieve transparent and traceable data authorization management.
- ESQ Privacy Computing Layer: Integrating technologies such as TEE, PSI, and MPC to support encrypted computing and privacy-preserving processing of advertising data.
- PSG Clearing and Settlement Protocol: Converting advertising actions and conversion results into on-chain verifiable credentials, with revenue distribution automatically executed through smart contracts.
- AI Optimization Engine: Operating in an anonymous and encrypted environment, driving ad strategy prediction, audience matching, and campaign optimization while supporting model training and attribution analysis without exposing raw user data, achieving a balance between privacy protection and operational efficiency.
Investor Perspectives
Investors participating in this funding round stated that the combination of AI automation and verifiable computing has the potential to reshape the core infrastructure of digital advertising, gradually shifting the industry from a model driven by closed data platforms to one based on open protocols.
They also noted that with the tightening of global privacy regulations and the growing demand for AI-driven automated advertising, establishing a trustworthy, verifiable, and automatically operating advertising network is expected to become a key direction for the industry.
About Gency AI
Unlike traditional advertising technology systems that rely on opaque data aggregation and trust reports, Gency AI reimagines advertising as a verifiable coordination system, driving transformation in the advertising ecosystem through the integration of cryptographic technology.