Coupang Pay is accelerating its stablecoin-related business, with the restructuring of its legal team becoming a core pillar of this strategy. According to the latest recruitment information, the company is simultaneously hiring junior lawyers (with less than two years of experience) and senior legal experts (with over three years of experience). The responsibilities include optimizing internal payment systems, compliance review of stablecoins and digital assets, and managing global payment partnerships.
In the stablecoin sector, candidates are required to thoroughly assess issuance structures, use cases, and distribution mechanisms, while maintaining close communication with the Financial Intelligence Unit (FIU) and the Financial Services Commission (FSC) of South Korea. Senior positions particularly emphasize the ability to transform emerging regulatory environments into business opportunities, reflecting a shift in legal functions from traditional compliance support to collaborative designers of business innovation—legal personnel are explicitly required to “co-create new business models while ensuring compliance.”
As a publicly traded company on the New York Stock Exchange, Coupang achieved $33 billion in revenue last year, with its cross-border capital flows primarily covering the markets of the United States, South Korea, and Taiwan. To reduce credit card transaction costs, the company is evaluating the introduction of stablecoins as a supplementary payment infrastructure. The job descriptions for related legal positions also specifically mention compliance assessments for Coupang's Taiwan operations, the high-end platform Farfetch, and international payment channels, indicating a clear intention for regional expansion of its stablecoin plans rather than being limited to the domestic market.
It is noteworthy that the South Korean National Assembly and the ruling party are brewing their first legislative proposal in nearly nine years, aiming to allow the issuance of stablecoins pegged to the Korean won, although the bill has yet to pass. Meanwhile, Coupang chose to conduct an internal investigation rather than actively cooperate with regulatory agencies following a personal data breach incident last year, a stance that has raised concerns among industry experts about potential impacts on the approval process for its future financial products. Against the backdrop of unclear regulations, Coupang Pay is paving the way for stablecoins with legal strength, closely aligning each step with the dual rhythms of policy direction and business logic.